Barcode formats

Type	Format	Description
GTIN	8, 12, 13 or 14 digit numeric string	When available, please supply an EAN-13 code. The preferred input format is either EAN-13 (EU) or UPC-A (US), but other formats (if complying to the length requirements) will also work.
ISBN	10 or 13 digit numeric string	Preferred format is ISBN-13. ISBN-10 codes are automatically converted to ISBN-13 before being stored.
MPN or style number	Any alphanumeric string with a length between 6 and 32	Important: for these types of products, it’s required that you specify product information for them to appear on Google. Only use this for products that don’t have a GTIN or ISBN.

Type

Format

Description

GTIN

8, 12, 13 or 14 digit numeric string

When available, please supply an EAN-13 code. The preferred input format is either EAN-13 (EU) or UPC-A (US), but other formats (if complying to the length requirements) will also work.

ISBN

10 or 13 digit numeric string

Preferred format is ISBN-13. ISBN-10 codes are automatically converted to ISBN-13 before being stored.

MPN or style number

Any alphanumeric string with a length between 6 and 32

Important: for these types of products, it’s required that you specify product information for them to appear on Google.

Only use this for products that don’t have a GTIN or ISBN.

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